Table of Contents

• Business Overview
• Purpose of Funds
• Team Overview
• Mission and Vision Statements
• Marketing
• Loan Request
• Repayment
• Projected Revenue, Expenses and Cash Flows

Business Overview

will offer marketing services to companies that are looking to employ email marketing techniques as the cornerstone of their marketing program. It is estimated that in Year 1, over 250 billion emails will travel across cyberspace. Email marketing is quickly becoming a cost-effective method to reach a target audience. specializes in successful email marketing campaigns. Its owners, Robert Humphrey and Cheryl Littlejohn have over eight years of experience in email marketing campaigns between them. Robert was project leader for the successful Buy.com and Verison email marketing campaign. Cheryl was technical lead of 800.com’s successful email campaign before joining Robert as technical lead of the Verison email campaign.

Promerit Advertising will design, build, test and deploy the email campaign. It will also report the progress of the campaign in real-time to provide our customers maximum flexibility. At the end of the campaign, Promerit will analyze its success in order to improve the company’s future campaigns.

Purpose of Funds

The business plan looking fund of .The loan will be in two parts, the first of which is for equipment, furnishings, and initial promotional efforts. That loan is to be amortized monthly for four years and collateralized by initial and hereinafter-acquired equipment and furnishings. The balance, , is to be a revolving line of credit collateralized by all other assets of the firm and necessary personal assets held outside the firm.

Team Overview

Email marketing specialist with 8 years of success driving profits, quality and innovation in the email channel. In depth knowledge of campaign management, lifecycle marketing, channel metrics and analytics.

Analyze email campaign result including the audience, offer creative, deliverability, open rates, clicks through rates & conversion.

: years old, years with Large Computers, Inc. in programming and service-related positions, 7 years with . MS in computer science and BS in electrical engineering.

: years old, former teacher, joined part-time in and went full-time in . Very high people skills, BA in elementary education. She has taken several sales management courses at the local SBDC.

Mission and Vision Statements

will offer its customers the best methods and tools in planning and implementing a successful email campaign. Our campaigns will cut through the mumbo jumbo of mass marketing, increase sales, and enhance customer satisfaction with the company. email campaigns will grab readers immediately and drive home the right message to the right audience. We will exceed our customers’ expectations for campaign returns.

The services offered by cover an email marketing project in its entirety, from original concept to post-campaign evaluation. The service includes the following:

• Design the campaign
• Personalization and targeting
• Email list management
• Building deployment system
• Testing the plan
• Implementing the campaign
• Tracking the campaign’s progress in real-time
• Instant measurability for ROI analysis
• Post-campaign analysis

Marketing

In today’s digital era, companies are majorly focused on digital marketing and advertising campaigns. Digital marketing uses email, websites & social media platforms. Email marketing has become a significant communication channel as well as an effective advertising platforms for business to business (B2B) and business to customer (B2C) marketers. Email marketing has popularized as a communication medium for promoting products & services. The growing concentration of the companies to enhance their customer by implementing advanced marketing software is flourishing the adoption of email marketing software. Email software plays a significant role in improving customer relationship and customer loyalty.

Several vendors offer mobile tools and responsive templates to help email marketers to observe and manage sales as well as marketing campaigns. Thereby due to good and low-cost marketing alternatives email marketing is dominating the industry.

The global email marketing software market size stood at USD 1,025.7 million in 2019 and is projected to reach USD 2,275.5 million by 2027, exhibiting a CAGR of 10.5% during the forecast period.

LOAN REQUEST

Our total projected budget for the is

#	Expense	Budgeted Cost
1	Lease
2	Construction/Renovation
3	License fee
4	Equipment

Repayment

We are asking for an amount of as a loan. It will be repaid over at a rate of interest, making payments of .

Projections

Other Documentation attached to this request includes income and cash flow projections for the Cosmetics Manufacturing and alternative operational structures in the event our projections.